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Hottest new products
on the American organic
food market
on the American organic
food market
We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
2/3
I'M VEGAN
bold launch in the fastest-growing sub-category!
Hottest new products
on the American organic
food market
on the American organic
food market
We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
1/3
BRISLING
SARDINES
SARDINES
record-breaking quick entry into
Whole Foods market
Whole Foods market
Hottest new products
on the American organic
food market
on the American organic
food market
We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
3/3
CRUNCH
INSTINCT
INSTINCT
world's first food product to acquire
«Global Footprint Network» certificate
«Global Footprint Network» certificate
I'm Vegan
A brand owned/managed by Liberty Trade Inc.
After it's first presentation on the ExpoWest exhibition I'm Vegan received more pre-orders than any other brand managed by Liberty Trade Inc. Vegan pate that imitated taste of a fish pate generated most demand.
Origin: EU
Launch in the United States: 2018
Other markets include: Latvia, Lithuania
SKUs: 6
Certifications and claims acquired: Vegan (The Vegan Society, UK), Dairy Free, Natural Source of Protein, Low Cholesterol
Crunch Instinct
A brand owned/managed by Liberty Trade Inc.
Crunch Instinct became world's first grocery product to be certified by Global Footprint Network - an influential international environmental watchdog.
Origin: RF
Launch in the United States: 2019
SKUs: 4
Certifications and claims acquired: Global Footprint Network (US), NON-GMO Verified, Vegan (The Vegan Society, UK), Gluten free
Brisling Sardines
A brand owned/managed by Liberty Trade Inc.
Brisling Sardines became a sensation on the American market when it entered Whole Foods only months after it's launch (while many U.S. brands struggle for years to be listed by WF).
Origin: EU
Launch in the United States: 2016
Other markets include: Dominican Republic, Belgium, Latvia, Estonia, Lithuania
SKUs: 5
Certifications and claims acquired: Kosher (K), Wild Caught Sustainable, Gluten Free, Recyclable (ALU)
Product niche search
Natural/organic is a very competitive market. A product that was not developed to fit a specific market niche will not sell.
Liberty Trade Inc. utilizes own U.S.-based personnel as well as selected contractors to conduct market niche research in record quick time and at a fraction of a cost:
Results of a market niche research:
clear understanding of a specific market segment to adapt a product for
Not sure which of your products is best for U.S.?
Allocation of retailers with highest demand for a product category
Research of product certifications and packaging parameters required for differentiation and profit maximization
Insights from U.S. brokers, distributors and retailers about emerging and falling trends
Allocation of an ideological/ marketing direction best fit for selected sales channels
choice of SKUs with maximum sales potential in first 1-2 years
business model (sales forecast, pricing, profit margin)
several unique product concepts allowing to stand out from all current competitors (also technical specs. for designers)
Product adaptation for U.S. market
To execute a successful launch on U.S. natural/organic market a product needs to be completely re-developed in order to meet every requirement of the sales channel.
Our company began as an exporting manufacturer and grew into American vendor and distributor. This is how we gained experience in running/managing every aspect of product adaptation for it's sales in the United States.
Results of a product adaptation:
manufacturer is 100% prepared to produce a first quantity of product that is designed to succeed in U.S.
Want to make sure product adaptation is done right?
Laboratory analysis of product's nutritional facts. Product labelling.
Product branding. Packaging design. Development of marketing collaterals.
Price structuring and opening deals for selected distributors and retailers.
Product social function or «Super Idea» intended to generate necessary attention of buyers.
Nationwide sales and distribution in the United States
Once the product hits U.S shelves, duty of the vendor is to stimulate sales and market expansion in order to keep the sales channel members happy and interested.
Liberty Trade Inc. in-house resources allow us to supervise and execute all work related to product management and sales growth:
Ways to grow sales:
product line expansion
Your product is ready for big sales?
Certified vendor, warehouse (Fair Lawn, New Jersey)
Direct contracts with largest federal distributors of natural/organic products
U.S.-based staff of product managers and marketers
Marketing activities (exhibitions, in-store promotion, web, influencers, other)
organic growth
aggressive market entry in large chains
Certification
Liberty Trade Inc. technical team routinely carries out management of acquisition or prolongation of a variety of certifications.
Correct choice of certificates and experience in managing the certification process can save a significant amount of money to the manufacturer and it's investors.
Types of certificates to work with:
mandatory
Require certification done right?
management certificates
religious (Kosher, Halal, etc.)
lifestyle and tribes (Vegan, Paleo, etc.)
social and ecological (Global Footprint Network, Woman-Owned)
other
Test sales & merchandising
Every supplier wants to work with a major U.S. distributor or supermarket chain. But no chain is willing to buy a new foreign product that has no history of sales in America. This is why so many suppliers wait 3-5 years just to get listed.
We have learned to move quickly! Liberty Trade Inc. employs own staff of merchandisers to conduct test sales to U.S. independent stores. This allows us to verify product concept and generate sales statistics necessary to enter large natural/organic supermarket chains later on.
Types of retailers we run test sales in:
independent stores
Your product needs to be tested by the U.S. market?
smaller chains (5-10 stores)
unconventional retailers
Liberty Trade Inc. sells its products in the highly profitable organic & natural food segment:
Buying raw products low
developing product lines quickly
selling our products high
in ecologically clean regions
according to American market trends
in U.S. premium supermarket chains
40%
of net profit
per every unit sold
Total Addressable Market (U.S. Natural & Organic) is valued at
$206 billion
brings up to
Get Involved!
Liberty Trade Inc. now working with Simex exchange! Click here
* - not available for residents of the United States of America
Hottest new products
on the American organic
food market
on the American organic
food market
We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
1/3
BRISLING
SARDINES
SARDINES
record-breaking quick entry into
Whole Foods market
Whole Foods market
Natural & organic groceries
- the fastest-growing
The food segment in the U.S.
- the fastest-growing
The food segment in the U.S.
CAGR: +3,4%
CAGR: + 4,2%
CAGR: +7,6%
$5.75 trillion
total retail and food services sales in the U.S.A.
grocery store sales in the U.S.A.
$655.14 billion
Natural and Organic
Product Industry
Product Industry
$206 billion
Food market is growing
steadily and has no history
of rapid crashes.
steadily and has no history
of rapid crashes.
On this stable market we target our products and sell them in the «natural & organic» category which is developing
x2 quicker and is bringing
x4 more profit than the industry average.
Hottest new products
on the American organic
food market
on the American organic
food market
We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
3/3
CRUNCH
INSTINCT
INSTINCT
world's first food product to acquire
«Global Footprint Network» certificate
«Global Footprint Network» certificate
40% net profit per product unit sold
financial benefits of natural & organic segment
financial benefits of natural & organic segment
+ 10%
+ 25%
+ 60%
+ 90%
+ 40%
Product
Logistics, customs
Sales costs
Distributor's margin
Retailer's margin
Brand owner's
(Liberty Trade Inc.)
royalties/net profit
(Liberty Trade Inc.)
royalties/net profit
Sales channel
markup
markup
Producer's price
FCA Good Price
* - the calculation presented above is based on historic performance of product brands owned/managed by Liberty Trade Inc. and its affiliates.
Organic & Natural is a premium food market segment where the brand owner (investor) can generate more profit thanthe manufacturer of the product.
40%
Brand owner's
(investor's) net profit
(investor's) net profit
~ 40%
~ 11%
of producer's FCA price
of shelf price
BASE
SHELF PRICE
All key functions in-house
Sourcing
We allocate best new products in Earth's ecologically cleanest locations.
Our own U.S. team and selected contractors allow us to perform express research to pinpoint market gap for a new product quickly and at a fraction of a cost.
Product niche
search
search
Product adaptation
for U.S.
for U.S.
We completely re-brand the product to fit a specific gap in the U.S. market. This is why each of our products our every new product becomes a hit. Our investors and/or suppliers become co-owners of a new brand.
Certification
Our R&D team has vast experience with obtaining mandatory and voluntary certificates that are crucial for the success of the product in organic food supermarkets.
Liberty's team of brand managers and sales reps test the new product by selling it to independent stores. By doing this we minimize risk of losing money on big sales.
Test sales
Nationwide sales
and distribution
in the U.S.
and distribution
in the U.S.
We use our direct contracts with largest organic and natural food supermarket chains to sell market-tested products all over America.
for maximum transparency, speed, and profits
All key functions in-house
Sourcing
We allocate best new products in Earth's ecologically cleanest locations.
Our own U.S. team and selected contractors allow us to perform express research to pinpoint market gap for a new product quickly and at a fraction of a cost.
Product niche
search
search
Product adaptation
for U.S.
for U.S.
We completely re-brand the product to fit a specific gap in the U.S. market. This is why each of our products our every new product becomes a hit. Our investors and/or suppliers become co-owners of a new brand.
Certification
Our R&D team has vast experience with obtaining mandatory and voluntary certificates that are crucial for the success of the product in organic food supermarkets.
Liberty's team of brand managers and sales reps test the new product by selling it to independent stores. By doing this we minimize risk of losing money on big sales.
Test sales
Nationwide sales
and distribution
in the U.S.
and distribution
in the U.S.
We use our direct contracts with largest organic and natural food supermarket chains to sell market-tested products all over America.
for maximum transparency, speed, and profits
Current market coverage
(direct contracts of Liberty Trade Inc. and affiliate companies)
Retail
Our current network allows access to 30.000 stores across North America
Distribution
Active contracts with largest healthy food distributors
Geography
30.000
43 states
Most prominent American natural/organic supermarket chains and online retailers
supermarkets
Existing contracts and interest of buyers for current lines of products allow Liberty Trade Inc. to expand number of
supermarkets serviced and sales volumes 10x fold within 24 months. This is what the bulk of the investment is to be used for.
Get Involved!
Liberty Trade Inc. now working with Simex exchange! Click here
* - not available for residents of the United States of America
Brisling Sardines
product line developed
product line developed
Brisling Sardines
launched in US
launched in US
UNFI contracted
for Brisling Sardines
for Brisling Sardines
largest natural and organic food distributor
Brisling Sardines
enter Whole Foods Market
enter Whole Foods Market
I'm Vegan
is premiered at ExpoWest,
37 pre-orders received
is premiered at ExpoWest,
37 pre-orders received
I'm Vegan
product line developed
product line developed
world's top organic food
supermarket chain owned by Amazon
supermarket chain owned by Amazon
Brisling Sardines
begin selling at Amazon
begin selling at Amazon
Brisling Sardines
sales begin in Latin America
sales begin in Latin America
Crunch Instinct
product developed
product developed
Crunch Instinct
named among «summer's
hottest new products»
by Bakery news
named among «summer's
hottest new products»
by Bakery news
Crunch Instinct
received world's first
«Global Footprint Network» certificate
received world's first
«Global Footprint Network» certificate
Brisling Sardines
sales begin in Belgium
sales begin in Belgium
Total units produced to date
Product performance
and road map
and road map
23 million pcs*
* - including sales outside Americas by affiliate companies
Brisling Sardines
line extension
5 ⠀⠀ 15 SKUs
line extension
5 ⠀⠀ 15 SKUs
Brisling Sardines market coverage expansion
2.300 ⠀⠀10.000 stores
2.300 ⠀⠀10.000 stores
Crunch Instinct
reaching market coverage of 5.000
stores
reaching market coverage of 5.000
stores
adding: ACME, Costco, Giant Eagle, Harris Tetter
adding: ACME, Costco, Giant Eagle, Harris Tetter
total units sales: 2,88m
total net profit: $876k
total net profit: $876k
I'm Vegan
reaching market
coverage
of 5.000 stores
reaching market
coverage
of 5.000 stores
adding: Publix, Fresh Market, Albretsons, Shop Rite
2020 FORECAST
* - the calculation presented here is based on historic performance of product brands owned/managed by Liberty Trade Inc. and its affiliates. The calculation is a subjective estimate and is provided for information purposes only.
I'm Vegan
line extension
6⠀⠀ 12 SKUs
line extension
6⠀⠀ 12 SKUs
Crunch Instinct
line extension
4⠀⠀ 7 SKUs
line extension
4⠀⠀ 7 SKUs
All brands
U.S. market coverage
reaching 12.000 stores
U.S. market coverage
reaching 12.000 stores
total units sales: 18,19m
total net profit: $5,68m
total net profit: $5,68m
Brisling Sardines
market entry:
U.K., Arabian Peninsula
market entry:
U.K., Arabian Peninsula
2021 FORECAST
* - the calculation presented here is based on historic performance of product brands owned/managed by Liberty Trade Inc. and its affiliates. The calculation is a subjective estimate and is provided for information purposes only.
NEW
trade mark launch
trade mark launch
Crunch Instinct
line extension
7⠀⠀ 12 SKUs
line extension
7⠀⠀ 12 SKUs
I'm Vegan
line extension
12 ⠀⠀16 SKUs
line extension
12 ⠀⠀16 SKUs
total units sales: 28,38m
total net profit: $7,11m
total net profit: $7,11m
Brisling Sardines
market entry:
Canada, Brazil, Argentina,
Germany, France
market entry:
Canada, Brazil, Argentina,
Germany, France
2022 FORECAST
* - the calculation presented here is based on historic performance of product brands owned/managed by Liberty Trade Inc. and its affiliates. The calculation is a subjective estimate and is provided for information purposes only.
All brands
U.S. market coverage
reaching 18.000 stores
U.S. market coverage
reaching 18.000 stores
I'm Vegan
market entry:
U.K, Canada, Brazil,
Argentina, Germany,
France
market entry:
U.K, Canada, Brazil,
Argentina, Germany,
France
Crunch Instinct
market entry:
U.K, Canada, Brazil,
Argentina, Germany,
France
market entry:
U.K, Canada, Brazil,
Argentina, Germany,
France
total units sales: 37m
total net profit: $10,02m
total net profit: $10,02m
NEW
trade mark line
extension
trade mark line
extension
2023 FORECAST
* - the calculation presented here is based on historic performance of product brands owned/managed by Liberty Trade Inc. and its affiliates. The calculation is a subjective estimate and is provided for information purposes only.
2016
2017
2018
2019
2020
2021
2022
2023
PAST
FUTURE
Scailing of business
Get Involved!
Liberty Trade Inc. now working with Simex exchange! Click here
* - not available for residents of the United States of America
( Brisling Sardines, I'm Vegan, Crunch Instinct):
adding: Salmon and Tuna
Get Involved!
Liberty Trade Inc. now working with Simex exchange! Click here
* - not available for residents of the United States of America
Financials
projected earnings
projected earnings
Liberty Trade Inc. will distribute 40% of the company's annual profits
among holders of preferred stock starting December 2020.
among holders of preferred stock starting December 2020.
Projected earning of preferred
shares per $1.000 invested in 2019:
shares per $1.000 invested in 2019:
* - the calculation presented here is a subjective estimate and is for information purposes only
351 USD
2 273 USD
2 844 USD
4 007 USD
9 475 USD
2020
2021
2022
2023
Total:
2020-2023
2020-2023
Scaling the success
phases of business development
phases of business development
Please request complete business model here
Income
2020
2021
2022
2023
2020-2023
Income
Income of "Brisling Sardines" brand
Income of
"I`M Vegan" brand
"I`M Vegan" brand
Income of "Crunch Instinct" brand
Cost of Goods Sold
Gross Profit
4 175 180 $
26 074 980 $
40 731 498 $
53 167 644 $
124 149 302 $
1 556 180 $
6 279 120 $
9 167 256 $
12 603 816 $
29 606 372 $
1 188 000 $
8 577 360 $
13 642 992 $
17 559 828 $
40 968 180 $
1 431 000 $
11 218 500 $
17 921 250 $
23 004 000 $
53 574 750 $
2 178 800 $
14 587 400 $
24 603 686 $
31 763 786 $
73 133 672 $
1 996 380 $
11 487 580 $
16 127 812 $
21 403 858 $
51 015 630 $
Expenses
2020
2021
2022
2023
2020-2023
Storage & Delivery
174 737 $
1 016 432 $
1 590 433 $
2 114 119 $
4 895 721 $
Broker fees
175 394 $
1 226 751 $
1 913 244 $
2 500 337 $
5 815 726 $
Administration Cost
286 970 $
1 140 343 $
1 554 746 $
1 990 012 $
4 972 071 $
Sales Force
118 000 $
211 000 $
294 000 $
294 000 $
917 000 $
Marketing Operation Cost
170 489 $
1 471 999 $
2 474 260 $
2 971 706 $
7 088 454 $
Promotion Activities
114 439 $
278 375 $
383 657 $
445 838 $
1 222 309 $
Tax
79 855 $
459 503 $
806 391 $
1 070 193 $
2 415 942 $
Total Expenses
1 119 885 $
5 804 403 $
9 016 731 $
11 386 204 $
27 327 223 $
Net Income
876 495 $
5 683 177 $
7 111 081 $
10 017 654 $
23 688 407 $
2020
2021
2022
2023
2020-2023
Balance Start
20 000 $
1 472 628 $
5 320 746 $
12 102 375 $
20 000 $
Receivable Balance (inc. IEO) invest.)
6 064 360 $
10 585 205 $
15 394 980 $
19 436 249 $
51 480 794 $
Expenses
996 303 $
5 351 601 $
8 613 352 $
11 072 350 $
26 033 606 $
Investments
3 615 429 $
1 385 486 $
0 $
0 $
5 000 915 $
Balance End
1 472 628 $
5 320 746 $
12 102 375 $
20 466 274 $
20 466 273 $
Get Involved!
Liberty Trade Inc. now working with Simex exchange! Click here
* - not available for residents of the United States of America
Core team
and advisory board
and advisory board
Nikita Kellermann
President
Developed, launched and led projects in the field of consumer goods and food supplements for PepsiCo, STADA AG, Avon and more. Marketed investment/ M&A projects totaling $350m. Founded and financed charitable projects in Europe and Russia.
Alyssa Young
Sales & Marketing
Product director, marketer and brand leader for grocery, food supplement and hi-tech
projects. Market experience in United States, Europe and Japan.
projects. Market experience in United States, Europe and Japan.
Alexey Mikhailov
Technical director
Vast experience as a general manager and crisis-manager of food production plants as well as production of mineral fertilizers. Managed projects with budgets exceeding $400m.
Leo Baev
Product development
Led major product development projects for grocery, non-food FMCG and pharmaceutical
companies. Experienced with managing creative teams
scattered all over the world.
companies. Experienced with managing creative teams
scattered all over the world.
Oscar Ozols
Product certification
and FDA compliance
and FDA compliance
Owner and general manager of Tuev-Sued representative
office - one of the world's major certification and industrial
maintenance companies.
office - one of the world's major certification and industrial
maintenance companies.
Jessica Morrisson
Market evaluation
and product testing
and product testing
Broad experience in the field on European and North
American markets.
American markets.
Keira Rathner
Legal, intellectual
property protection
property protection
Practices American and
European law. Holds a customer base in 15 countries, including industry leading companies.
European law. Holds a customer base in 15 countries, including industry leading companies.
Get in touch!
2300 West Sahara, office 400, Las Vegas, 89102
HQ address:
E-mail:
