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Hottest new products
on the American organic
food market

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
2/3
I'M VEGAN
bold launch in the fastest-growing sub-category!
Hottest new products
on the American organic
food market

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
1/3
BRISLING
SARDINES

record-breaking quick entry into
Whole Foods market
Hottest new products
on the American organic
food market

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
3/3
CRUNCH
INSTINCT

world's first food product to acquire
«Global Footprint Network» certificate
I'm Vegan
A brand owned/managed by Liberty Trade North Inc.
After it's first presentation on the ExpoWest exhibition I'm Vegan received more pre-orders than any other brand managed by Liberty Trade North Inc. Vegan pate that imitated taste of a fish pate generated most demand.
Origin: EU
Launch in the United States: 2018
Other markets include: Latvia, Lithuania
SKUs: 6
Certifications and claims acquired: Vegan (The Vegan Society, UK), Dairy Free, Natural Source of Protein, Low Cholesterol

Brisling Sardines
A brand owned/managed by Liberty Trade North Inc.
Brisling Sardines became a sensation on the American market when it entered Whole Foods only months after it's launch (while many U.S. brands struggle for years to be listed by WF).
Origin: EU
Launch in the United States: 2016
Other markets include: Dominican Republic, Belgium, Latvia, Estonia, Lithuania
SKUs: 5
Certifications and claims acquired: Kosher (K), Wild Caught Sustainable, Gluten Free, Recyclable (ALU)
Crunch Instinct
A brand owned/managed by Liberty Trade North Inc.
Crunch Instinct became world's first grocery product to be certified by Global Footprint Network - an influential international environmental watchdog.
Origin: RF
Launch in the United States: 2019
SKUs: 4
Certifications and claims acquired: Global Footprint Network (US), NON-GMO Verified, Vegan (The Vegan Society, UK), Gluten free

Product niche search
Natural/organic is a very competitive market. A product that was not developed to fit a specific market niche will not sell.
Liberty Trade North Inc. utilizes own U.S.-based personnel as well as selected contractors to conduct market niche research in record quick time and at a fraction of a cost:
Results of a market niche research:
clear understanding of a specific market segment to adapt a product for
Not sure which of your products is best for U.S.?
Allocation of retailers with highest demand for a product category
Research of product certifications and packaging parameters required for differentiation and profit maximization
Insights from U.S. brokers, distributors and retailers about emerging and falling trends
Allocation of an ideological/ marketing direction best fit for selected sales channels
choice of SKUs with maximum sales potential in first 1-2 years
business model (sales forecast, pricing, profit margin)
several unique product concepts allowing to stand out from all current competitors (also technical specs. for designers)
Product adaptation for U.S. market
To execute a successful launch on U.S. natural/organic market a product needs to be completely re-developed in order to meet every requirement of the sales channel.
Our company began as an exporting manufacturer and grew into American vendor and distributor. This is how we gained experience in running/managing every aspect of product adaptation for it's sales in the United States.
Results of a product adaptation:
manufacturer is 100% prepared to produce a first quantity of product that is designed to succeed in U.S.
Want to make sure product adaptation is done right?
Laboratory analysis of product's nutritional facts. Product labelling.
Product branding. Packaging design. Development of marketing collaterals.
Price structuring and opening deals for selected distributors and retailers.
Product social function or «Super Idea» intended to generate necessary attention of buyers.
Nationwide sales and distribution in the United States
Once the product hits U.S shelves, duty of the vendor is to stimulate sales and market expansion in order to keep the sales channel members happy and interested.
Liberty Trade Inc. in-house resources allow us to supervise and execute all work related to product management and sales growth:
Ways to grow sales:
product line expansion
Your product is ready for big sales?
Certified vendor, warehouse (Fair Lawn, New Jersey)
Direct contracts with largest federal distributors of natural/organic products
U.S.-based staff of product managers and marketers
Marketing activities (exhibitions, in-store promotion, web, influencers, other)
organic growth
aggressive market entry in large chains
Certification
Liberty Trade North Inc. technical team routinely carries out management of acquisition or prolongation of a variety of certifications.
Correct choice of certificates and experience in managing the certification process can save a significant amount of money to the manufacturer and it's investors.
Types of certificates to work with:
mandatory
Require certification done right?
management certificates
religious (Kosher, Halal, etc.)
lifestyle and tribes (Vegan, Paleo, etc.)
social and ecological (Global Footprint Network, Woman-Owned)
other
Test sales & merchandising
Every supplier wants to work with a major U.S. distributor or supermarket chain. But no chain is willing to buy a new foreign product that has no history of sales in America. This is why so many suppliers wait 3-5 years just to get listed.
We have learned to move quickly! Liberty Trade North Inc. employs own staff of merchandisers to conduct test sales to U.S. independent stores. This allows us to verify product concept and generate sales statistics necessary to enter large natural/organic supermarket chains later on.
Types of retailers we run test sales in:
independent stores
Your product needs to be tested by the U.S. market?
smaller chains (5-10 stores)
unconventional retailers
Hottest new products
on the American organic
food market

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
1/3
BRISLING
SARDINES

record-breaking quick entry into
Whole Foods market
Natural & organic groceries
- the fastest-growing
The food segment in the U.S.
CAGR: +3,4%
CAGR: + 4,2%
CAGR: +7,6%
$5.75 trillion
total retail and food services sales in the U.S.A.
grocery store sales in the U.S.A.
$655.14 billion
Natural and Organic
Product Industry
$206 billion
Food market is growing
steadily and has no history
of rapid crashes.
On this stable market we target our products and sell them in the «natural & organic» category which is developing x2 quicker and is bringing x4 more profit than the industry average.
Hottest new products
on the American organic
food market

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond
our brands
3/3
CRUNCH
INSTINCT

world's first food product to acquire
«Global Footprint Network» certificate
40% of additional per product unit sold
financial benefits of natural & organic segment
+ 10%
+ 25%
+ 60%
+ 90%
+ 40%
Product
Logistics, customs
Sales costs
Distributor's margin
Retailer's margin
Extra profit from a brand sold in US premium retail
Sales channel
markup
Producer's price
FCA Good Price
* - the calculation presented above is based on historic performance of product brands owned/managed by Liberty Trade Inc. and its affiliates.
Organic & Natural is a premium food market segment that allows to generate x2,5 more profit per every product unit sold.
40%
Profit from a product brand sold in Natural/Organic supermarkets
~ 40%
~ 11%
of producer's FCA price
of shelf price
BASE
SHELF PRICE
All key functions in-house

Sourcing
We allocate best new products in Earth's ecologically cleanest locations.
Our own U.S. team and selected contractors allow us to perform express research to pinpoint market gap for a new product quickly and at a fraction of a cost.
Product niche
search
Product adaptation
for U.S.
We completely re-brand the product to fit a specific gap in the U.S. market. This is why each of our products our every new product becomes a hit. Our investors and/or suppliers become co-owners of a new brand.
Certification
Our R&D team has vast experience with obtaining mandatory and voluntary certificates that are crucial for the success of the product in organic food supermarkets.
Liberty's team of brand managers and sales reps test the new product by selling it to independent stores. By doing this we minimize risk of losing money on big sales.
Test sales
Nationwide sales
and distribution
in the U.S.
We use our direct contracts with largest organic and natural food supermarket chains to sell market-tested products all over America.
for maximum transparency, speed, and profits
Current market coverage

(direct contracts of Liberty Trade Inc. and affiliate companies)
Retail
Our current network allows access to 30.000 stores across North America
Distribution
Active contracts with largest healthy food distributors
Geography
30.000
43 states
Most prominent American natural/organic supermarket chains and online retailers
supermarkets
A right mix of target retailers and distributors allow to introduce a new product on the market while avoiding overspending on marketing and related fees. Our established contracts with industry leaders allow us to find that right mix of sales channels every time.
Brisling Sardines
product line developed
Brisling Sardines
launched in US
UNFI contracted
for Brisling Sardines
largest natural and organic food distributor
Brisling Sardines
enter Whole Foods Market
I'm Vegan
is premiered at ExpoWest,
37 pre-orders received
I'm Vegan
product line developed
world's top organic food
supermarket chain owned by Amazon
Brisling Sardines
begin selling at Amazon
Brisling Sardines
sales begin in Latin America
Crunch Instinct
product developed
Crunch Instinct
named among «summer's
hottest new products»
by Bakery news
Crunch Instinct
received world's first
«Global Footprint Network» certificate
Brisling Sardines
sales begin in Belgium
Total units produced to date

Product performance
and road map
23 million pcs*
* - including sales outside Americas by affiliate companies
2016
2017
2018
2019
Total portfolio:
Healthy snacks, food supplements, drinks, canned food, dry groceries, milk products, textiles, innovative foods, other
We consider all products that can be sold through regular and unconventional retail (drug stores, gas stations, other)
( Brisling Sardines, I'm Vegan, Crunch Instinct):
12 product lines
Core team
and advisory board
Nikita Kellermann
President
Developed, launched and led projects in the field of consumer goods and food supplements for PepsiCo, STADA AG, Avon and more. Marketed investment/ M&A projects totaling $350m. Founded and financed charitable projects in Europe and Russia.
Alyssa Young
Sales & Marketing
Product director, marketer and brand leader for grocery, food supplement and hi-tech
projects. Market experience in United States, Europe and Japan.
Alexey Mikhailov
Technical director
Vast experience as a general manager and crisis-manager of food production plants as well as production of mineral fertilizers. Managed projects with budgets exceeding $400m.
Leo Baev
Product development
Led major product development projects for grocery, non-food FMCG and pharmaceutical
companies. Experienced with managing creative teams
scattered all over the world.
Oscar Ozols
Product certification
and FDA compliance
Owner and general manager of Tuev-Sued representative
office - one of the world's major certification and industrial
maintenance companies.
Jessica Morrisson
Market evaluation
and product testing
Broad experience in the field on European and North
American markets.
Keira Rathner
Legal, intellectual
property protection
Practices American and
European law. Holds a customer base in 15 countries, including industry leading companies.
Get in touch!
16192 Coastal Highway, Lewes, Delaware, USA
HQ address:
E-mail: