We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories and generate extra attention of buyers in U.S. and beyond

I'm Vegan

A brand owned/managed by Liberty Trade North Inc.

After it's first presentation on the ExpoWest exhibition I'm Vegan received more pre-orders than any other brand managed by Liberty Trade North Inc. Vegan pate that imitated taste of a fish pate generated most demand.

Origin: EU

Launch in the United States: 2018

Other markets include: Latvia, Lithuania

SKUs: 6

Certifications and claims acquired: Vegan (The Vegan Society, UK), Dairy Free, Natural Source of Protein, Low Cholesterol

Brisling Sardines

A brand owned/managed by Liberty Trade North Inc.

Brisling Sardines became a sensation on the American market when it entered Whole Foods only months after it's launch (while many U.S. brands struggle for years to be listed by WF).

Origin: EU

Launch in the United States: 2016

Other markets include: Dominican Republic, Belgium, Latvia, Estonia, Lithuania

SKUs: 5

Certifications and claims acquired: Kosher (K), Wild Caught Sustainable, Gluten Free, Recyclable (ALU)

Crunch Instinct

A brand owned/managed by Liberty Trade North Inc.

Crunch Instinct became world's first grocery product to be certified by Global Footprint Network - an influential international environmental watchdog.

Origin: RF

Launch in the United States: 2019

SKUs: 4

Certifications and claims acquired: Global Footprint Network (US), NON-GMO Verified, Vegan (The Vegan Society, UK), Gluten free

Natural/organic is a very competitive market. A product that was not developed to fit a specific market niche will not sell.

Liberty Trade North Inc. utilizes own U.S.-based personnel as well as selected contractors to conduct market niche research in record quick time and at a fraction of a cost:

Results of a market niche research:

clear understanding of a specific market segment to adapt a product for

Not sure which of your products is best for U.S.?

Allocation of retailers with highest demand for a product category

Research of product certifications and packaging parameters required for differentiation and profit maximization

Insights from U.S. brokers, distributors and retailers about emerging and falling trends

Allocation of an ideological/ marketing direction best fit for selected sales channels

choice of SKUs with maximum sales potential in first 1-2 years

business model (sales forecast, pricing, profit margin)

several unique product concepts allowing to stand out from all current competitors (also technical specs. for designers)

To execute a successful launch on U.S. natural/organic market a product needs to be completely re-developed in order to meet every requirement of the sales channel.

Our company began as an exporting manufacturer and grew into American vendor and distributor. This is how we gained experience in running/managing every aspect of product adaptation for it's sales in the United States.

Results of a product adaptation:

manufacturer is 100% prepared to produce a first quantity of product that is designed to succeed in U.S.

Want to make sure product adaptation is done right?

Laboratory analysis of product's nutritional facts. Product labelling.

Product branding. Packaging design. Development of marketing collaterals.

Price structuring and opening deals for selected distributors and retailers.

Product social function or «Super Idea» intended to generate necessary attention of buyers.

Once the product hits U.S shelves, duty of the vendor is to stimulate sales and market expansion in order to keep the sales channel members happy and interested.

Liberty Trade Inc. in-house resources allow us to supervise and execute all work related to product management and sales growth:

Ways to grow sales:

product line expansion

Your product is ready for big sales?

Certified vendor, warehouse (Fair Lawn, New Jersey)

Direct contracts with largest federal distributors of natural/organic products

U.S.-based staff of product managers and marketers

Marketing activities (exhibitions, in-store promotion, web, influencers, other)

organic growth

aggressive market entry in large chains

Liberty Trade North Inc. technical team routinely carries out management of acquisition or prolongation of a variety of certifications.

Correct choice of certificates and experience in managing the certification process can save a significant amount of money to the manufacturer and it's investors.

Types of certificates to work with:

mandatory

Require certification done right?

management certificates

religious (Kosher, Halal, etc.)

lifestyle and tribes (Vegan, Paleo, etc.)

social and ecological (Global Footprint Network, Woman-Owned)

other

Every supplier wants to work with a major U.S. distributor or supermarket chain. But no chain is willing to buy a new foreign product that has no history of sales in America. This is why so many suppliers wait 3-5 years just to get listed.

We have learned to move quickly! Liberty Trade North Inc. employs own staff of merchandisers to conduct test sales to U.S. independent stores. This allows us to verify product concept and generate sales statistics necessary to enter large natural/organic supermarket chains later on.

Types of retailers we run test sales in:

independent stores

Your product needs to be tested by the U.S. market?

smaller chains (5-10 stores)

unconventional retailers

Sourcing

We allocate best new products in Earth's ecologically cleanest locations.

Our own U.S. team and selected contractors allow us to perform express research to pinpoint market gap for a new product quickly and at a fraction of a cost.

Product niche
search

Product adaptation
for U.S.

We completely re-brand the product to fit a specific gap in the U.S. market. This is why each of our products our every new product becomes a hit. Our investors and/or suppliers become co-owners of a new brand.

Certification

Our R&D team has vast experience with obtaining mandatory and voluntary certificates that are crucial for the success of the product in organic food supermarkets.

Liberty's team of brand managers and sales reps test the new product by selling it to independent stores. By doing this we minimize risk of losing money on big sales.

Test sales

Nationwide sales
and distribution
in the U.S.

We use our direct contracts with largest organic and natural food supermarket chains to sell market-tested products all over America.

for maximum transparency, speed, and profits

(direct contracts of Liberty Trade Inc. and affiliate companies)

Retail

Our current network allows access to 30.000 stores across North America

Distribution

Active contracts with largest healthy food distributors

Geography

30.000

Most prominent American natural/organic supermarket chains and online retailers

supermarkets

A right mix of target retailers and distributors allow to introduce a new product on the market while avoiding overspending on marketing and related fees. Our established contracts with industry leaders allow us to find that right mix of sales channels every time.

Core team
and advisory board

Nikita Kellermann

President

Developed, launched and led projects in the field of consumer goods and food supplements for PepsiCo, STADA AG, Avon and more. Marketed investment/ M&A projects totaling $350m. Founded and financed charitable projects in Europe and Russia.

Alyssa Young

Sales & Marketing

Product director, marketer and brand leader for grocery, food supplement and hi-tech
projects. Market experience in United States, Europe and Japan.

Alexey Mikhailov

Technical director

Vast experience as a general manager and crisis-manager of food production plants as well as production of mineral fertilizers. Managed projects with budgets exceeding $400m.

Leo Baev

Product development

Led major product development projects for grocery, non-food FMCG and pharmaceutical
companies. Experienced with managing creative teams
scattered all over the world.

Oscar Ozols

Product certification
and FDA compliance

Owner and general manager of Tuev-Sued representative
office - one of the world's major certification and industrial
maintenance companies.

Jessica Morrisson

Market evaluation
and product testing

Broad experience in the field on European and North
American markets.

Keira Rathner

Legal, intellectual
property protection

Practices American and
European law. Holds a customer base in 15 countries, including industry leading companies.

Get in touch!

16192 Coastal Highway, Lewes, Delaware, USA

HQ address:

E-mail: